How to Make a Video Go Viral?

One way through which one can understand the power of word-of-mouth is by looking at the concept of viral videos. Viral videos are a process of online sharing and have become such a significant part of the internet culture that countless people around the world use all their resources to make their video go viral. The concept of viral videos has been a part of our culture since the mid-1930s when people would share copies of their favorite films. And with the advent of the internet, the process of sharing became even more than easier than before.

But how is it that some videos go viral when others don’t? Here, we are going to look at some more clever ways which can be used to make videos go viral.

Be Short

A human’s average attention span is 12 seconds.I If you want to make your video viral, shortening the 5 minute video might be the best thing you could do. Short videos become viral because in the first 10 seconds, the creators give all the information that can be used to attract attention in that time. In viral videos, it’s recommended to always use the best first, instead of keeping it as a climax for the last second.

Be Exciting

No one likes to watch something related to gloom and doom. According to research, people are more likely to share something that incites happier emotions rather than sad ones. Even so, if your video is something that is on a serious subject, ending it on a positive or an upbeat note might not be enough to make it go viral, even if it is interesting.

Be Current

Making a video on something that happened months ago is not going to make your video any popular; this is because people would have already seen what they could before and are now not interested. If you want your video to be more popular, sticking to current event, existing topics and popular internet phrases will bring you closer to making your video more attractive to viewers.

Be Informative

Sure, we’ve seen our viral cat videos and silly songs become a viral sensation, but that doesn’t mean you can’t make something informative become viral as well. A video by Buzzfeed which focused on the lives of Disney princesses after they’d had their ‘happily ever after’ became viral because it connected those characters to the real life events that happened during the times when the stories happened. This connection to history not only gave the viewers some information but it was also interesting enough that it became viral in a few days.

Be Law-Abiding

Nothing creates more unpopularity for a video than that of being taken down because the creator was sued. A video comparing the sizes of the planets was in the process of becoming viral when it was suddenly taken down by YouTube because of audio issues related to copyright infringement. This is why royalty free music is recommended for different videos so that you won’t have to face any copyright problems. Especially since music for YouTube is so readily available on websites such as OurMusicBox that offer free royalty free music for download for all.

Use these tips to create your own video and who knows, your creation might become the next viral sensation to sweep across the online world.