A well-selected background music adds a wow factor to any
video. Likewise, a poor selection of music can ruin the whole perfection of
your video clip. Following are a few tips to help you select a great sound-clip
for your video.
Monday, February 22, 2016
Wednesday, February 17, 2016
4 Effects Music Can Have on Your Videos
Ever
wonder why some videos and movies are more successful than others? The creation
of a film involves a countless number of components - one of the most important
being that of music.
Music can make or break a project.
From the modest videos on YouTube, to blockbuster hits of the century, the art
of using the right tunes with just the right lyrics can create an almost
magical video that is remembered for years.
An example of how music can
affect a video is that of silent movies. Although silent movies didn’t have
dialogues, they did have background music which allowed the viewers to stay
engaged with the stories. Even now, with all the technological advances, the
magic of silent movies is still one which cannot be replaced. And to understand
that magic, we are going to discuss how music affects videos.
1. Set the Tone
Music can help create the premise
of the film with just a single note. An easy example is that of Jaws where the
music helped create a sense of impending doom as the shark made its way to the victims.
In fact, one aspect of Jaws which is most famous is that of the relationship
between the soundtrack of the shark and the silence. The movie gained from the
music’s association with the mammal and towards the film’s climax; used silence
instead of music as the shark suddenly appeared. This allowed the viewers to be
caught by surprise.
2. Emphasize on a Character
This technique is used in many
films. Music playing behind a character can even set an identity for the
character. A positive character with a cheery disposition will have a softer
and gentler track playing in the background to set them apart as the one to
root for. Whereas another character that is the negative part of the movie will
have a more dramatic or darker track playing to give the audience an impression
of who the person is. This effect on your video can allow the audience to
identify with the main character and understand their importance.
3. To Be Creative without the Use of Dialogue
Here, we shall take an example of
the many YouTubers online. These YouTubers use stock music for their YouTube videos to make their
videos more interesting and many a times, they end up using specific tracks as
their signature music to be more recognizable. Royalty free music from websites such as OurMusicBox offer a variety
of tracks in different genres which can be perfect fits for those instances in
the video which require a musical push, rather than another dialogue.
4. Bringing Silence into Context
Music is an essential part of any video but
one way that music can emphasize a point in a video is by allowing the audience
to pay attention to the perceived silence. Background music is played almost
throughout the video. But by allowing silence in the video, it gives the
audience a chance to pay attention to something that is off scene, such as
noises of the clock ticking or the wind whistling through the house etc.
Music can affect your video by
helping you create an abstract image of what you wanted the video to be. And by
using the right tracks from the right sources, you can bring in more viewers
who will appreciate your use of music to make the point of the video even more
interesting.
Tuesday, January 19, 2016
Tuesday, January 12, 2016
How to Make a Video Go Viral?
One
way through which one can understand the power of word-of-mouth is by looking
at the concept of viral videos. Viral videos are a process of online sharing
and have become such a significant part of the internet culture that countless
people around the world use all their resources to make their video go viral.
The concept of viral videos has been a part of our culture since the mid-1930s
when people would share copies of their favorite films. And with the advent of
the internet, the process of sharing became even more than easier than before.
But how is it that some videos go viral when others don’t?
Here, we are going to look at some more clever ways which can be used to make
videos go viral.
Be Short
A human’s average attention span is 12 seconds.I If you want
to make your video viral, shortening the 5 minute video might be the best thing
you could do. Short videos become viral because in the first 10 seconds, the
creators give all the information that can be used to attract attention in that
time. In viral videos, it’s recommended to always use the best first, instead
of keeping it as a climax for the last second.
Be Exciting
No one likes to watch something
related to gloom and doom. According to research, people are more likely to
share something that incites happier emotions rather than sad ones. Even so, if
your video is something that is on a serious subject, ending it on a positive
or an upbeat note might not be enough to make it go viral, even if it is
interesting.
Be Current
Making a video on something that happened months ago is not
going to make your video any popular; this is because people would have already
seen what they could before and are now not interested. If you want your video
to be more popular, sticking to current event, existing topics and popular
internet phrases will bring you closer to making your video more attractive to
viewers.
Be Informative
Sure, we’ve seen our viral cat videos and silly songs become
a viral sensation, but that doesn’t mean you can’t make something informative
become viral as well. A video by Buzzfeed which focused on the lives of Disney
princesses after they’d had their ‘happily ever after’ became viral because it
connected those characters to the real life events that happened during the
times when the stories happened. This connection to history not only gave the
viewers some information but it was also interesting enough that it became
viral in a few days.
Be Law-Abiding
Nothing creates more unpopularity for a video than that of being taken down because the creator was sued. A video comparing the sizes of the planets was in the process of becoming viral when it was suddenly taken down by YouTube because of audio issues related to copyright infringement. This is why royalty free music is recommended for different videos so that you won’t have to face any copyright problems. Especially since music for YouTube is so readily available on websites such as OurMusicBox that offer free royalty free music for download for all.
Use these tips to create your own video and who knows, your
creation might become the next viral sensation to sweep across the online
world.
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