Tuesday, January 19, 2016
Tuesday, January 12, 2016
How to Make a Video Go Viral?
One
way through which one can understand the power of word-of-mouth is by looking
at the concept of viral videos. Viral videos are a process of online sharing
and have become such a significant part of the internet culture that countless
people around the world use all their resources to make their video go viral.
The concept of viral videos has been a part of our culture since the mid-1930s
when people would share copies of their favorite films. And with the advent of
the internet, the process of sharing became even more than easier than before.
But how is it that some videos go viral when others don’t?
Here, we are going to look at some more clever ways which can be used to make
videos go viral.
Be Short
A human’s average attention span is 12 seconds.I If you want
to make your video viral, shortening the 5 minute video might be the best thing
you could do. Short videos become viral because in the first 10 seconds, the
creators give all the information that can be used to attract attention in that
time. In viral videos, it’s recommended to always use the best first, instead
of keeping it as a climax for the last second.
Be Exciting
No one likes to watch something
related to gloom and doom. According to research, people are more likely to
share something that incites happier emotions rather than sad ones. Even so, if
your video is something that is on a serious subject, ending it on a positive
or an upbeat note might not be enough to make it go viral, even if it is
interesting.
Be Current
Making a video on something that happened months ago is not
going to make your video any popular; this is because people would have already
seen what they could before and are now not interested. If you want your video
to be more popular, sticking to current event, existing topics and popular
internet phrases will bring you closer to making your video more attractive to
viewers.
Be Informative
Sure, we’ve seen our viral cat videos and silly songs become
a viral sensation, but that doesn’t mean you can’t make something informative
become viral as well. A video by Buzzfeed which focused on the lives of Disney
princesses after they’d had their ‘happily ever after’ became viral because it
connected those characters to the real life events that happened during the
times when the stories happened. This connection to history not only gave the
viewers some information but it was also interesting enough that it became
viral in a few days.
Be Law-Abiding
Nothing creates more unpopularity for a video than that of being taken down because the creator was sued. A video comparing the sizes of the planets was in the process of becoming viral when it was suddenly taken down by YouTube because of audio issues related to copyright infringement. This is why royalty free music is recommended for different videos so that you won’t have to face any copyright problems. Especially since music for YouTube is so readily available on websites such as OurMusicBox that offer free royalty free music for download for all.
Use these tips to create your own video and who knows, your
creation might become the next viral sensation to sweep across the online
world.
Subscribe to:
Comments (Atom)