Monday, February 22, 2016
Wednesday, February 17, 2016
4 Effects Music Can Have on Your Videos
Ever
wonder why some videos and movies are more successful than others? The creation
of a film involves a countless number of components - one of the most important
being that of music.
Music can make or break a project.
From the modest videos on YouTube, to blockbuster hits of the century, the art
of using the right tunes with just the right lyrics can create an almost
magical video that is remembered for years.
An example of how music can
affect a video is that of silent movies. Although silent movies didn’t have
dialogues, they did have background music which allowed the viewers to stay
engaged with the stories. Even now, with all the technological advances, the
magic of silent movies is still one which cannot be replaced. And to understand
that magic, we are going to discuss how music affects videos.
1. Set the Tone
Music can help create the premise
of the film with just a single note. An easy example is that of Jaws where the
music helped create a sense of impending doom as the shark made its way to the victims.
In fact, one aspect of Jaws which is most famous is that of the relationship
between the soundtrack of the shark and the silence. The movie gained from the
music’s association with the mammal and towards the film’s climax; used silence
instead of music as the shark suddenly appeared. This allowed the viewers to be
caught by surprise.
2. Emphasize on a Character
This technique is used in many
films. Music playing behind a character can even set an identity for the
character. A positive character with a cheery disposition will have a softer
and gentler track playing in the background to set them apart as the one to
root for. Whereas another character that is the negative part of the movie will
have a more dramatic or darker track playing to give the audience an impression
of who the person is. This effect on your video can allow the audience to
identify with the main character and understand their importance.
3. To Be Creative without the Use of Dialogue
Here, we shall take an example of
the many YouTubers online. These YouTubers use stock music for their YouTube videos to make their
videos more interesting and many a times, they end up using specific tracks as
their signature music to be more recognizable. Royalty free music from websites such as OurMusicBox offer a variety
of tracks in different genres which can be perfect fits for those instances in
the video which require a musical push, rather than another dialogue.
4. Bringing Silence into Context
Music is an essential part of any video but
one way that music can emphasize a point in a video is by allowing the audience
to pay attention to the perceived silence. Background music is played almost
throughout the video. But by allowing silence in the video, it gives the
audience a chance to pay attention to something that is off scene, such as
noises of the clock ticking or the wind whistling through the house etc.
Music can affect your video by
helping you create an abstract image of what you wanted the video to be. And by
using the right tracks from the right sources, you can bring in more viewers
who will appreciate your use of music to make the point of the video even more
interesting.
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