Monday, February 22, 2016

4 Rules of Selecting the right Music for your videos

A well-selected background music adds a wow factor to any video. Likewise, a poor selection of music can ruin the whole perfection of your video clip. Following are a few tips to help you select a great sound-clip for your video.


Wednesday, February 17, 2016

4 Effects Music Can Have on Your Videos

Ever wonder why some videos and movies are more successful than others? The creation of a film involves a countless number of components - one of the most important being that of music.

Music can make or break a project. From the modest videos on YouTube, to blockbuster hits of the century, the art of using the right tunes with just the right lyrics can create an almost magical video that is remembered for years.

An example of how music can affect a video is that of silent movies. Although silent movies didn’t have dialogues, they did have background music which allowed the viewers to stay engaged with the stories. Even now, with all the technological advances, the magic of silent movies is still one which cannot be replaced. And to understand that magic, we are going to discuss how music affects videos.

1.     Set the Tone


Music can help create the premise of the film with just a single note. An easy example is that of Jaws where the music helped create a sense of impending doom as the shark made its way to the victims. In fact, one aspect of Jaws which is most famous is that of the relationship between the soundtrack of the shark and the silence. The movie gained from the music’s association with the mammal and towards the film’s climax; used silence instead of music as the shark suddenly appeared. This allowed the viewers to be caught by surprise.

2.     Emphasize on a Character


This technique is used in many films. Music playing behind a character can even set an identity for the character. A positive character with a cheery disposition will have a softer and gentler track playing in the background to set them apart as the one to root for. Whereas another character that is the negative part of the movie will have a more dramatic or darker track playing to give the audience an impression of who the person is. This effect on your video can allow the audience to identify with the main character and understand their importance.

3.     To Be Creative without the Use of Dialogue


Here, we shall take an example of the many YouTubers online. These YouTubers use stock music for their YouTube videos to make their videos more interesting and many a times, they end up using specific tracks as their signature music to be more recognizable. Royalty free music from websites such as OurMusicBox offer a variety of tracks in different genres which can be perfect fits for those instances in the video which require a musical push, rather than another dialogue.

4.     Bringing Silence into Context


Music is an essential part of any video but one way that music can emphasize a point in a video is by allowing the audience to pay attention to the perceived silence. Background music is played almost throughout the video. But by allowing silence in the video, it gives the audience a chance to pay attention to something that is off scene, such as noises of the clock ticking or the wind whistling through the house etc.

Music can affect your video by helping you create an abstract image of what you wanted the video to be. And by using the right tracks from the right sources, you can bring in more viewers who will appreciate your use of music to make the point of the video even more interesting.